Website
Willis Tower is one of the most recognized buildings in the world. But its previous website didn’t reflect that.
It was outdated in design, difficult to navigate, and lacked clarity on what the Tower offers beyond just the Skydeck. This made it harder to:
• Attract new tenants for its modern office spaces
• Promote retail, dining, and community events
• Support visitor engagement and wayfinding
• Reinforce its brand as a forward-thinking destination
They needed a complete overhaul - not just visually, but strategically.
We crafted a new website experience built around clarity, sophistication, and performance. Our approach focused on:
• Segmented navigation for visitors, tenants, and partners
• Storytelling-driven design to capture the building’s evolution
• Interactive content blocks that spotlight workspaces, shops, dining, and experiences
• Clean typography and grid systems for readability across all screen sizes
• CMS-driven structure so the team could update content easily
• Optimized technical SEO to improve discoverability on search
Every section of the site was designed to reflect the energy and excellence of the Tower itself - not just as a building, but as a living destination.
If you're ready for a website that looks sharp and performs even better, we're here to make it happen — clean, strategic, and built to grow your business.
